HVAC · Electrical · Plumbing | El Paso, TX
From outdated presence to a high-converting lead system.
The engagement
Heating & Air Innovations Inc. is a licensed HVAC, electrical, and plumbing contractor based in El Paso, Texas. Jorge Lopez has been running this business for over 20 years, serving residential and commercial clients across the region. Licensed, bonded, insured, and BBB A+ rated.
Despite decades of experience and verified credentials, the business had no structured online presence. No lead capture. No mobile experience. No system connecting their reputation to actual business intake. Fundora was brought in to build the entire digital operating layer from scratch.
What Fundora built
Homepage with trust signals, services with detailed breakdowns for HVAC, refrigerated air, electrical, and plumbing. Certifications page with verified license numbers. Free estimate page with structured intake form.
Every page built mobile-first. Touch-friendly navigation, sticky header, optimized image loading, and tap-to-call CTAs. Designed for the way service contractors' customers actually search — on their phones.
Free estimate form captures name, phone, email, service type, and message. Submissions route through a structured notification pipeline. The system doesn't just collect leads — it processes them.
BBB A+ rating, verified license numbers (TACLB-64703, M-44915, GC15-00119), bonded and insured status, 0% financing option, and 20+ years experience — all structured and visible. Trust is not implied. It's engineered.
The estimate form connects directly to the CRM via a structured webhook. Every submission triggers an immediate notification and enters the client's intake pipeline. The system was deployed ready to receive and route leads from day one — no manual follow-up gap.
Live system
The transformation
Technical stack
Cloudflare Pages. Global edge delivery, SSL, automatic deployments from Git. No server to maintain.
Static HTML, CSS, and vanilla JS. Zero framework dependencies. Fast, accessible, and maintainable.
CRM webhook integration. Form submissions routed instantly into the client's intake pipeline.
Custom domain: heatingandairinnovations.com. DNS managed, SSL provisioned, production-ready.
Fundora system architecture. Designed for replication across contractor verticals.
32 real job-site photographs. No stock imagery. Equipment, installations, and branded fleet vehicles.
If you're a contractor, tradesperson, or local service business running on reputation alone, Fundora builds the infrastructure that turns that reputation into leads.
